AppliedXL CEO on AI for Real-Time Intelligence

In a recent episode of The Media CoPilot, AppliedXL CEO Francesco Marconi explores how artificial intelligence can replicate the rigorous research process of investigative journalism, offering a new approach to real-time business intelligence.

The conversation highlights the power of AI in continuously analyzing industry databases, enabling early detection of patterns and anomalies. By identifying emerging signals in public data before they make headlines, AI can provide professionals with a crucial advantage.

The insights emphasized that designing AI tools with core journalistic values—accuracy, fairness, and transparency—is essential. Embedding these principles into AI systems fosters trust and reliability, ensuring that automated processes uphold high research standards. While AI excels at large-scale data analysis, its role should be to enhance human insight, not replace it.